Organizational Background
In a written plan information may appear in a separate section, an appendix, or may be omitted all together depending on the nature of the plan. If the plan is directed at people outside of the company, a brief synopsis may appear in the executive summary. This will be supplemented with a more detailed discussion elsewhere in the plan.
Mission Statement and business model
To create a quality, online learning experience for students through an interactive learning environment. - As an example.
For a commercial organisation, the business model sums up also how the business or project will satisfy customers and bring profitability
Current Status
* Number of Employees
* Annual sales figures
* Key product lines
* Location of facilities
* Current stage of development (start-ups)
* Corporate structure (options are):
o Sole proprietors
o Partnership
o Joint Venture
o Publicly traded corporation
o Private corporation
o Limited liability company
o Public utility
o Non-profit organization
* Names of the majority investor, if any
History
* Founding date
* Major successes
* Strategically valuable learning experiences
Management Team
* Board members
* Owners
* Senior managers
* Managing partners
* Head scientists and researchers
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